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Dotdigital adds to personalisation offering with Fresh Relevance acquisition

Published by Benjamin Chiou on 6th September 2023

(Sharecast News) - SaaS provider Dotdigital on Wednesday announced the £25m acquisition of Fresh Relevance, a cross-channel personalisation tech specialist, which it said will give a big boost to its customer experience and data platform (CXDP) ambitions.

URL: http://www.digitallook.com/dl/news/story/33749226/...

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