Buffett's biography bucks credit crunch
As the stock markets crumble around their ears, investors have become increasingly hungry for insights from the world's top financial brains.
Publisher Bloomsbury yesterday revealed that sales of a biography of legendary investor Warren Buffett have surpassed 110,000 outside the US alone.
The runaway success of Alice Schroeder's The Snowball: Warren Buffett And The Business of Life is staggering for a hardback financial title.
The Sage of Omaha may have suffered his worst year in decades in 2008, but that has done nothing to alter his near-mythical status for small investors.
Bloomsbury boss Nigel Newton signalled that readers showed no sign of cutting back on their book fix in the recession. He estimates that reading costs just 50p an hour - a snip compared to a trip to the cinema or a meal out.
For Harry Potter publisher Bloomsbury, the bonanza from the boy wizard has now largely run its course.
Pre-tax profits dropped to £11.6m last year, down from £17.9m in 2007 when JK Rowling's final Harry Potter book was released.
Bloomsbury has branched out further into non-fiction publishing recently, snapping up cricket bible Wisden Almanacks and the Arden Shakespeare.
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