Smart-phone ads
Google is making a push to put more ads on Apple’s iPhone, Palm’s Pre and smart-phones that run its own Android operating system. On its official blog Monday, the Mountain View Internet company announced its new AdSense for High End Mobile service. “Today, we’re excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites — specifically on these high-end smart-phones,” software engineer Danielle VanDyke wrote on the blog. “This helps mobile publishers earn revenue and fund more mobile-specific sites and Web content.” On the blog, Google cited research by Gartner that smart-phone sales will rise 27 percent this year to 177 million units.
— Mercury News
Intel
Settles patent suit
The University of Wisconsin-Madison’s patenting arm has settled its infringement lawsuit against Santa Clara chip maker Intel involving technology used in a popular computer processor. The case was expected to go to trial Monday in U.S. District Court in Madison, but both sides notified the court Saturday they had reached a settlement. Details were not released and Intel spokesman Chuck Mulloy said he could not comment because the terms were confidential. The Wisconsin Alumni Research Foundation sued Intel in February 2008, alleging that technology used in Intel’s Core 2 Duo Processor and others was created by university researchers but used by Intel without a licensing agreement.
— Associated Press
Cisco
Call-center service
Cisco Systems and Salesforce.com are teaming up to sell a service for call centers that would connect callers over the Internet and help agents solve customers’ problems online. The partners each plan to offer the service, called the Customer Interaction Cloud, using technology from Cisco and Salesforce.com. The companies will sell subscriptions to the service for a monthly fee of $250 per user. Salesforce.com. provides the most popular online system for managing customer relationships. The service, scheduled for release by the end of January, may give Cisco a way to reach small and mid-size business customers that don’t want to buy their own call-center equipment.
— Bloomberg News
