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YouGov back in the black

By Daily Mail Reporter
Updated: 04:43 EDT, 5 April 2011

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YouGov swung back into profit in its first half as the online market research company's expansion in the US paid off.

America is now its biggest market following its acquisition last year of consulting firm Harrison. YouGov bolstered its US presence further yesterday with the purchase of Definitive Insights for around £3m.

YouGov (flat at 50.25p) reported a half-year pre-tax profit of £400,000 from losses of £500,000 last time.

In the UK, operating profits rose 8% to £1.3m after it won new clients such as Argos and Penguin Books.

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