ITV warns advertising is back on the decline
ITV's advertising revenues have begun to tumble again - ending a winning streak stretching back to 2009.
ITV boss: Adam Crozier is 'cautious'
The broadcaster revealed sales had dropped 9% this month and would plunge by as much as 20% in June compared with last year, when it enjoyed a windfall from the football World Cup.
The 'continued economic uncertainty' had been an extra factor behind the first fall in ITV's ad revenues since the depths of the recession two years ago, the group admitted.
Boss Adam Crozier said: 'While we expect to outperform the market across the whole of the year, we remain cautious about the economic outlook.'
The news sent ITV shares tumbling 4p to 71.9p.
The home of Britain's Got Talent and Coronation Street reported a disappointing 6% rise in sales in April - when retailers were expected to embark on an airtime splurge around the royal wedding.
Flagship channel ITV1 increased its audience share by 3% between January and March.
Most watched Money videos
- BMW meets Swarovski and releases BMW i7 Crystal Headlights Iconic Glow
- Mail Online takes a tour of Gatwick's modern EV charging station
- MailOnline asks Lexie Limitless 5 quick fire EV road trip questions
- BMW's Vision Neue Klasse X unveils its sports activity vehicle future
- The new Volkswagen Passat - a long range PHEV that's only available as an estate
- How to invest for income and growth: SAINTS' James Dow
- 'Now even better': Nissan Qashqai gets a facelift for 2024 version
- Mercedes has finally unveiled its new electric G-Class
- Mini celebrates the release of brand new all-electric car Mini Aceman
- 2025 Aston Martin DBX707: More luxury but comes with a higher price
- Land Rover unveil newest all-electric Range Rover SUV
- Tesla unveils new Model 3 Performance - it's the fastest ever!
- My neighbour has started keeping bees. Is there anything...
- America's latest inflation figures are a gift for Andrew...
- The £60bn foreign takeover frenzy: Royal Mail just the...
- British tech firm Raspberry Pi eyes £500m London float in...
- Compass Group ups guidance thanks to major sporting events
- Experian shares rise sharply as credit data giant lifts...
- Leapmotor is the next new Chinese car brand coming to...
- BUSINESS LIVE: Burberry hit by luxury slowdown; Imperial...
- The age you can access work and private pensions will...
- MARKET REPORT: Bumper blue chips send Footsie to another...
- Golden Virginia owner Imperial Brands bolstered by higher...
- Anglo to sell coking coal arm for £4.75bn in bid to...
- Trading blows over Israel: How global commerce is being...
- David Cameron's mother-in-Law quits luxury furniture firm...
- Tech firm Raspberry Pi confirms plans to IPO in London
- Tui Group losses narrow thanks to record second quarter
- Burberry profits plummet amid luxury slowdown and China...
- Czech billionaire Daniel Kretinsky ups bid for Royal Mail...