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French giant PPR checks out Burberry

By Manfreda Cavazza
Updated: 03:58 EDT, 8 June 2011

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Burberry was in the limelight yesterday amid market talk it could be the target of a bid from French retailer and luxury goods giant PPR.

Felicity Jones: New face of Burberry

The shares closed up 5p at 1312p, despite PPR ruling out any takeover on the grounds that it was not looking for a large acquisition.

The French group insists it is only on the hunt for small to medium-sized businesses that have potential to grow, such as its recent acquisition of Californian skate and snowboarding brand Volcom for £370m.

Burberry has a market capitalisation of almost £6bn, way out of PPR's league. Meanwhile, Burberry has unveiled young actress Felicity Jones as its new face.

The fashion house's chief creative officer Christopher Bailey said Jones, who made her breakthrough on Radio 4's The Archers as Emma Carter, was chosen because of her retro 1960s look.

Burberry's Autumn campaign was inspired by ads from its own archives starring Jean Shrimpton.

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