Majestic Wine hopes that the summer sun will put the fizz back into their sales

MAJESTIC Wine is hoping that summer sunshine will help put the fizz back into its sales.

majestic wine, bubbly, alcohol, summer, fizz, sales, profits, sun, business, money, cash, alcoholMajestic boss Steve Lewis is relying on rosé for sales boost [PH]

It said Britons were already heading into “barbecue mode” as a result of some warmer weather and knocking back its chilled Provence rosé.

Chief executive Steve Lewis said: “It’s light and food-friendly for people increasingly entertaining friends at home.”

It’s light and food-friendly for people increasingly entertaining friends at home

Steve Lewis, chief executive

Annual profits were up 0.4 per cent at £23.8million with total sales up 1.4 per cent to £278million.

Same-store sales at its 206 outlets dropped 0.1 per cent hit by a New Year hangover as drinkers saved in January and February.

Lewis said profits had been held back by extra investment in its online and distribution network.

It plans more spending this year with profits unlikely to rise until 2016. Its shares fell 16¾p to 416¾p.

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