Shares rise as ASOS resumes taking orders after warehouse blaze
Back in business: Fashion retailer ASOS has started taking orders again
ASOS said it had resumed taking orders on its website after a fire at its main warehouse led to a suspension over the weekend.
The online fashion retailer said it started taking orders again at 2am yesterday morning and was fully insured for loss of stock and business interruption.
This appeared to reassure investors, with shares increasing yesterday by 2.29 per cent or 63p, to 2815p.
Boss Nick Robertson said £22million worth of clothes were destroyed in the fire, with a fifth of the garments held in its Barnsley warehouse ruined by the fire and sprinkler systems.
But none of the technology, automation or structure of the building was affected.
South Yorkshire Police are treating the incident as deliberate following initial investigations.
The fire caps a grim period for ASOS which warned earlier this month that its full-year profits would miss forecasts by 30 per cent.
It spooked investors in March when it announced plans to spend on infrastructure to meet future demand, at the expense of short-term profits.
The June 5 profit warning wiped £1.2billion from its stock market value.
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