Jeremy Clarkson’s farm shop launches on Amazon Fresh

Customers can skip the traffic jams and queues at Diddly Squat farm to buy products ranging from hand-cut crisps and chutneys to coffee and ‘cow juice’ vodka
Isabella Fish
, Retail Editor
The Times
The Diddly Squat farm shop was opened in 2020 by Jeremy Clarkson and his partner Lisa Hogan. It stocks items produced either on their Diddly Squat Farm or by neighbouring businesses in the Cotswolds
The Diddly Squat farm shop was opened in 2020 by Jeremy Clarkson and his partner Lisa Hogan. It stocks items produced either on their Diddly Squat Farm or by neighbouring businesses in the Cotswolds
ALAMY
Isabella Fish
, Retail Editor
The Times

Scores of Jeremy Clarkson fans line the car park of the television presenter’s Diddly Squat farm shop in the Cotswolds each week, eager to spend their cash on the goods inside.

Now, customers can skip the snaking queues and order products online through Amazon Fresh and at some of its shops across the UK.

Products were previously available to customers only if they bought them from the shop, which soared in popularity after it was shown being built in the Amazon Prime TV series Clarkson’s Farm.

The farm shop has become a tourist attraction, with fans of the series visiting from across the country and beyond
The farm shop has become a tourist attraction, with fans of the series visiting from across the country and beyond
GARETH FULLER/PA
JAMES D MORGAN/GETTY IMAGES

The range available includes piccalilli, rapeseed oil, hand-cut crisps, chutneys, coffee, beef jerky and honey. Prices range from £1.70 for ready-salted crisps to £39 for “cow juice” vodka.

Matt Birch, director at Amazon Fresh UK, said: “Adding exciting