LONDON (ShareCast) - (ShareCast News) - Gaming industry online marketing company Veltyco Group announced on Wednesday that it has entered into a partnership agreement with Esports Radar, a newly incorporated company in Malta, focusing on rolling out a new esports business.
The AIM-traded firm said Esports' wholly-owned subsidiary Esports.com is a company incorporated by gamers who saw the "huge potential" of the esports industry in relation to gaming, which was reportedly a view shared by the board of Veltyco.

It said the domain name esports.com was owned by Esports.com, and would be used as the platform to build the business.

Veltyco explained that esports are a form of competition facilitated by electronic systems, particularly video games on Playstation, Xbox and PC.

Esports is said it be a "fast growing" industry, with increasing attention globally.

The goal of Esports.com was to build an online community that produced "engaging and exclusive" content aimed at esports enthusiasts, including an esports shop for merchandise, hardware or in-game items, licensed esports betting and guides, tutorials and coaching lessons from users.

To underline its commitment to the esports industry and to cement its relationship with Esports.com as a company, Veltyco said it subscribed for a minor interest in the share capital of Esports for a nominal consideration.

Veltyco would use the Bet90 brand as the platform for the future operations of the partnership and for the marketing of Esports.com's gaming products.

"We are continually looking for new strategic opportunities and the partnership with Esports allows us to further expand operations into new high growth markets," said Veltyco's chairman David Mathewson.

Email this article to a friend

or share it with one of these popular networks:

• DIGG
• FACEBOOK
• STUMBLEUPON
• MIXX
• YAHOO BUZZ
• DELICIOUS
• REDDIT
• NEWSVINE