LONDON (ShareCast) - (ShareCast News) - Online marketing company Veltyco's subsidiary, Bet90, has entered into a sponsorship agreement with LAOLA1 Multimedia GmbH, traded as LAOLA1.tv in Brazil, to become a sponsor to one of the largest football federations in Brazil, Federação Paulista de Futebol (FPF), it emerged on Monday.
According to Veltyco, BET90 will perform this role for the 2018 football season, as reported in the company's announcement of 28 June 2017, gaining recognition throughout all Paulista A1, A2 and Copa São Paulo Junior games, including a presence on all official league materials as well as having promotional activities, and access to the South American market, as per the agreement.

Inclusive of assets, the sponsorship was said to also provide significant media coverage during the 2018 FPF season, and with 2018 being a World Championship year in Russia, Brazil was expected to be a strong competitor, which the company deemed extremely valuable.

David Mathewson, chairman of the company, commented: "We are very excited about entering the Brazilian market having agreed terms with respect to this sponsorship agreement. It will allow us to further expand our business into new markets with high-growth potential."

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