LONDON (ShareCast) - (Sharecast News) - Sports nutrition business Science in Sport advanced its international expansion and entry into the Chinese market with the launch of an online store on Alibaba's TMall Global Store on Wednesday.
The AIM-listed outfit listed 27 products from its popular GO Energy, GO Hydro and REGO Rapid Recovery ranges in its new store on the leading cross-border B2C platform, which has 576 million active consumers and a 25% market share in China.

Science in Sport said its presence in China gave it access to a rapidly growing sports and fitness market which is predicted to exceed $725bn in value by 2025, more than triple the $216bn it was worth in 2016, according to data compiled by the Economist.

Chief executive Stephen Moon, said: "Through TMall we now have access to one of the fastest growing markets in a low-risk way. It extends our reach to an enormous, young consumer base where fitness is a priority and is being promoted by the Chinese Government."

"We are confident that our strategy will deliver consistently rapid sales growth in years to come."

As of 0910 BST, Science in Sport shares had picked up 4.90% to 75p.

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