LONDON (ShareCast) - (Sharecast News) - Cloud video platform provider Forbidden Technologies announced on Wednesday that Deltatre has signed an agreement to extend its use of the 'Blackbird' product for a further 12 months.
The AIM-traded firm described Deltatre as a "leading" global provider of digital and broadcast services within the sports sector.

It said the company worked with rights owners and rights holders to grow the popularity of sports by giving fans "more exciting and immersive" experiences.

Achieving that enhanced the brands of sports leagues, federations, franchises, television networks and other content providers, Forbidden Technologies explained.

It said Deltatre used Blackbird for the fast turn-around of long and short-form game highlights and clips for a wide range of sports including rugby, cycling and athletics.

Once clipped, edited and enriched, game highlights could be distributed to social, mobile, web, over-the-top, and on-demand platforms.

Deltatre ran Blackbird on the Microsoft Azure cloud platform, with users able to rapidly edit, manage and distribute content collaboratively from North America and Europe, through a browser using limited bandwidth.

"We're excited to commit to another year leveraging Blackbird's technology to help enhance the content our customers provide to their audiences," said Deltatre's chief technology officer Jon Hanford.

"Their flexible platform is best-of-breed in the space and a natural partner for a company like Deltatre that is obsessed with maximizing fan engagement."

Forbidden Technologies chief executive officer Ian McDonough added that Deltatre was one of the company's key OEM customers, with the board "delighted" that they had extended their partnership.

"It demonstrates the power and agility of Blackbird when rapidly delivering high quality content to fans across multiple online channels.

"We see increasing opportunities to expand the use of Blackbird in the sports sector as the demand for sports clips and highlights continues to grow rapidly.

"Fans want to keep up with all the latest sports action almost instantly on a variety of different platforms and Blackbird is ideally positioned to help sports broadcasters and rights holders meet this demand."

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