LONDON (ShareCast) - (Sharecast News) - Blackbird shares flew higher on Wednesday after it announced it will collaborate with Google at the IBC 2019 media, entertainment and technology show in Amsterdam.
The cloud video platform developer said it will demonstrate its technology, which it boasts is the fastest video clipping, editing and distribution platform on the market, to visitors at the Google Cloud Partner Pavilion during the event.

The AIM traded company's platform runs on Google Cloud and is intended to drive major awareness, engagement and reach for brands in the sports, esports, news, entertainment and enterprise sectors, as well as delivering significant content monetization opportunities.

Ian McDonough, chief executive of Blackbird, said: "Google Cloud and Blackbird working closely together on solutions for the sports, news and entertainment industries delivers enormous productivity gains for companies. Using Google Cloud's industry-leading infrastructure, Blackbird enables media partners to rapidly clip and professionally edit content. Blackbird's Google Cloud implementation also delivers efficient publishing to multiple destinations directly through the cloud, without the need for download."

Blackbird shares were up 15.42% at 8.94p at 1145 BST.

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