Coca-Cola Co. (KO)

$ 65.31
   
  • Change Today:
    $-0.61
  • 52 Week High: $73.01
  • 52 Week Low: $56.44
  • Currency: US Dollars
  • Shares Issued: 4.31m
  • Volume: 13,383,085
  • Market Cap: $281.36m
  • RiskGrade: 95

Over $4bn wiped off Coca-Cola market value after Ronaldo rejects bottle

By Caoimhe Toman

Date: Wednesday 20 Oct 2021

LONDON (ShareCast) - (Sharecast News) - Footballer Cristiano Ronaldo, removed two Coca-Cola bottles from the table during a press conference at the Eurocup 2020 football tournament and caused a $4bn fall in the share price of the company.
After the snub, the soft drink company's share price dropped by 1.6%

The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. After removing the bottles he held up a bottle of water before declaring in Portuguese: "Agua!", appearing to encourage people to choose that instead.

Coca-Cola's share price dropped from $56.10 to $55.22 almost immediately after Ronaldo's gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn - a drop of $4bn.

The bottles were on the table because the company is the official sponsor of the football tournament and replied on Tuesday that "everyone is entitled to their drink preferences" with different "tastes and needs".

A Eurocup spokesperson said: "Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences."

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Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

Coca-Cola Market Data

Currency US Dollars
Share Price $ 65.31
Change Today $ -0.61
% Change -0.93 %
52 Week High $73.01
52 Week Low $56.44
Volume 13,383,085
Shares Issued 4.31m
Market Cap $281.36m
RiskGrade 95

What The Brokers Say

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Total 24
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Trades for 31-Oct-2024

Time Volume / Share Price
16:00 3,312,682 @ $65.31
15:59 246 @ $65.32
15:59 100 @ $65.32
15:59 200 @ $65.32
15:59 100 @ $65.32

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