LONDON (ShareCast) - (ShareCast News) - Walt Disney Co. is reported to be weighing up the possibility of a bid for struggling social media company Twitter, and according to sources from Bloomberg has hired a financial adviser to oversee the process.
It was also reported on Friday that Salesforce.com had begun discussions with Twitter over a potential sale.

The company has been struggling in the stock market in recent months, alongside a slump in its user growth, while competing alongside the likes of Facebook, Snapchat and Instagram.

Talks are said to be in the early stages, and Twitter will weigh up its options before any formal discussions begin.

However, speculation about Disney's involvement is sure to be fuelled by Twitter CEO Jack Dorsey's presence on its board.

Disney CEO Bob Iger has made shrewd investments in the technology sector in the recent past, including in video streaming services Hulu, and digital news outfit Vice.

Social networks are touted to be an important method for providing content in the future, especially for the likes of sporting events.

Certain National Football League games are now being streamed on Twitter, and Facebook recently made Manchester United player Wayne Ronney's testimonial available via its site.

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