LONDON (ShareCast) - (Sharecast News) - Gfinity reported strong recent growth in its digital media division in an update on Tuesday, and said it was advancing commercial opportunities for its AI-driven advertising technology as it looks to return to sustained profitability.
The AIM-traded company said its Connected IQ (CIQ) platform, developed under an exclusive licence from 0M Technology Solutions, had been enhanced with new features including AI agents to automate media planning and improved emotion detection for video analysis.

It said CIQ had already worked on campaigns for brands such as Asus and Sonos and is now in advanced discussions with two major agencies, with initial tests expected later this month.

Partnerships with Iris.tv and Magnite are also expected to support near-term commercialisation.

Gfinity said its digital media arm saw website sessions rise 30% in the past two months, while direct advertising revenues grew 60% in the June quarter compared with the first quarter to September 2024.

The division was now trading profitably, with further growth expected as new technologies and expanded social media initiatives are rolled out over the rest of the year.

It also highlighted developments at its Yentra.AI unit, which has launched Evolve, a product aimed at enabling organisations to build ethical, sovereign AI systems that protect intellectual property and data.

Gfinity said Yentra was forming a consortium of institutional partners across education, enterprise and government to drive innovation in privacy-preserving AI as demand for data sovereignty accelerates.

"As we move into the fourth quarter, we are excited about the prospects of the company. Gfinity has excellent owned IP and technology in its AI enabled contextual advertising platform, which we believe has significant potential and we look forward to this potentially leading to strong revenue growth in the coming quarter and thereafter into 2026," said chief executive David Halley.

At 1521 BST, shares in Gfinity were up 6.25% at 0.09p.

Reporting by Josh White for Sharecast.com.

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