By Josh White
Date: Wednesday 01 Mar 2017
LONDON (ShareCast) - (ShareCast News) - Intellectual property-based business developer IP Group noted on Wednesday that its portfolio company Actual Experience raised a total of £17.5m before expenses, by means of a conditional placing.
The FTSE 250 firm said Actual Experience, which was founded in 2009 to commercialise research originally undertaken at Queen Mary University of London, is an analytics-as-a-service company with a primary focus on analysing and evaluating the impact of digital supply chain behaviour on perceived human experience.
Its goal is "to ensure a consistent digital experience for digital products and services by significantly reducing the time it takes to pinpoint digital experience issues," IP Group's board explained.
IP Group committed a total of £1.46m to the placing and, following completion, will hold a total of 9,928,384 shares in Actual Experience, or 22.25% of the equity.
The Placing is conditional upon shareholder approval at the general meeting, scheduled for 20 March.