LONDON (ShareCast) - Three directors at dotDigital, which provides digital software services to marketing professionals, have each sold four million shares in the company to partially satisfy demand for 22m shares from 'a major institution', at a price of 13p each.

Chief Executive and Finance Director Peter Simmonds cut his stake to 6.9m shares, which he now holds along with 9.1m shares which are held by Frank Nominees, of which Simmonds is the beneficiary.

Chief Operating Officer Ian Taylor only made a small dent to his shareholding, reducing it to 49.9m, or 18.11% of the issued share capital, while Chief Technical Officer Simon Bird now holds 41.86m shares, or 15.20% of issues shares.

Frank Beechinor, Chairman, said: "We welcome the recent investment interest and support demonstrated by this highly regarded institutional investor following recent results presentations. We believe that our new shareholder has recognised that our growth strategy will generate significant returns for all of our shareholders."

In total the shares sold for £1.56m, equal to £520,000 to each director.

Earlier this month, the company announced its intention to chase market share in the software as a service (SaaS) space, which is likely to hit revenue growth and profits in the short-term.

The stock is up 1.92% over the past month and 71% higher over the last 12 months, equal to 5.50p.


Top Director Buys

General Electric Co (GEC)
Director name: Mr John Joseph Brennan
Amount purchased: 5,000 @ € 16.38
Value: € 81,923

Pathfinder Minerals (PFP)
Director name: Mr John P McKeon
Amount purchased: 1,000,000 @ 1.90p
Value: £19,000


Top Director Sells

Alternative Networks (AN.)
Director name: Mr Benjamin Marnham
Amount sold: 306,881 @ 251.00p
Value: £770,271

DotDigital Group (DOTD)
Director name: Mr Peter A. Simmonds
Amount sold: 4,000,000 @ 13.00p
Value: £520,000

Judges Scientific (JDG)
Director name: Hon Alexander Hambro
Amount sold: 15,489 @ 860.00p
Value: £133,205

Alternative Networks (AN.)
Director name: Mr Edward Spurrier
Amount sold: 47,212 @ 251.00p
Value: £118,502

Alternative Networks (AN.)
Director name: Mr James Sewell
Amount sold: 47,212 @ 251.00p
Value: £118,502

Harvey Nash Group (HVN)
Director name: Mr Albert Ellis
Amount sold: 112,995 @ 61.12p
Value: £69,063

Amiad Water Systems Ltd (AFS)
Director name: Mr Simon Myers Olswang
Amount sold: 20,000 @ 304.00p
Value: £60,800

Amiad Water Systems Ltd (AFS)
Director name: Mr Simon Myers Olswang
Amount sold: 10,000 @ 305.00p
Value: £30,500

Harvey Nash Group (HVN)
Director name: Mr Simon Wassall
Amount sold: 47,714 @ 61.12p
Value: £29,163

M. P. Evans Group (MPE)
Director name: Mr James Derek Shaw
Amount sold: 5,000 @ 498.00p
Value: £24,900

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