LONDON (ShareCast) - (ShareCast News) - Dutch brewer Heineken has agreed to buy beer and soft drinks maker Brasil Kirin Holding from Japan's Kirin Holdings for €664m.
Heineken said the deal will transform its existing business across the country by extending its footprint, increasing scale and further strengthening its brand portfolio.

On closing, it will become the second largest beer company in Brazil, with a stronger commercial platform from which to capture future profitable growth in the beer market.

Brasil Kirin is a large beer producer in Brazil, operating 12 production facilities with its own distribution network. It has a particularly strong presence in the North and North East, where Heineken currently has less exposure.

It owns an extensive portfolio of beer brands and its share of the Brazilian beer market in 2015 was around 9%. The portfolio includes Schin, one of Brazil's largest brands covering the mainstream and value segments, as well as the Devassa brand.

In addition, Kirin owns speciality brands Baden Baden and Eisenbahn, which will complement the Dutch brewer's existing premium portfolio.

Brasil Kirin also has a soft drinks business comprised of carbonated drinks, bottled water and other beverages.

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