LONDON (ShareCast) - (Sharecast News) - Mobile location data firm Location Sciences has already hit revenue expectations for the first half of its trading year.
Based on orders already signed, the AIM-quoted group has seen an influx of client wins and orders as a result of the growing demand for accurate mobile location data, in particular for the company's online-to-offline and out of home media advertising products.

In addition to this, Location Sciences, which was known as Proxama until March, has seen repeat business from agency OMD, which manages brands such as Google, for its "always on" projects, which looks at how exposure to outdoor advertising impacts attitudes towards brands.

Chief executive Mark Slade said, "We've seen significant interest in the unique insights we can generate from accurate mobile location data. There is now a clear call for accurate verification of the effectiveness of location-based media which we see translated to client projects, often on a recurring or repeat basis, using our panel of over 7 million consumers."

"We see this level of verification is really attractive to a wide range of organisations looking to maximise the impact of their digital spend," Slade added.

As of 1000 BST, Location Sciences shares had shot up 20% to 0.031p.

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