By Josh White
Date: Tuesday 24 Oct 2017
LONDON (ShareCast) - (ShareCast News) - Personalised products marketplace operator Altitude Group announced a new two-year Channl enterprise partnership with Drummond Press on Tuesday.
The AIM-traded firm said Drummond Press, based in Florida, is "one of the largest and fastest growing" managed print services groups in the southeastern United States, incorporating established current promotional products revenues of around $3m per year.
It said the main features of the partnership agreement included that the Channl platform technology would provide a promotional product ecommerce platform for each of Drummond's approximately 14,000 existing end user customers, with the Drummond Channl sites to feature a "curated collection" of corporate personalised merchandise provided by Channl's supply partners.
In addition, Altitude would provide its "comprehensive" CRM and sales order management system.
Both platforms would be provided to Drummond in return for Altitude receiving a share of the throughput supplier revenue from both ecommerce and non-ecommerce transactions.
Drummond also contracted to procure all promotional product supplies through Altitude on an exclusive basis during the contract term, and route all current promotional product revenues either through the ecommerce Channl platform or the sales order management system provided under the partnership agreement.
"We are delighted to have been chosen by Drummond to provide our unique Channl technology and supply chain offering," said Altitude's executive chairman Peter Hallett.
"Establishing this new partnership with Drummond, a fast growing and forward-thinking provider of managed print services demonstrates the attractiveness of our Channl and existing CRM and order management solutions as a free and compelling leading edge technology solution for businesses for whom promotional products represent a substantial revenue opportunity."