LONDON (ShareCast) - Robert Bready, the Product Director of online fashion store ASOS, has sold all his ordinary shares in the firm, less than a week after the company unveiled a strong first quarter.

Bready, who begun his career at the High Street fashion River Island, pocketed himself £2.6m after trading in 143,125 shares for 1,818p each.

Last week the firm posted a 31% rise in first-quarter retail sales after a strong performance from the US, Australia and resilient trading in the UK.

The group said it continues to trade in line with expectations and remains positive about its outlook. Retail sales rose to £137m in the three months to June 30th.

UK retail sales for the three months increased 8.0% and International sales jumped 49%.

Although he no longer holds any ordinary shares, Bready was earlier this year granted 788,604 ordinary shares of 3.5p each, of which half will vest in September this year and half 12 months later.

Shares in ASOS are down more than 22% over the past year, equivalent to 529p. However, since late April things have picked up and in the last month alone shares are up 12.5%, or 207p.


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Director name: Mr Robert Bready
Amount sold: 143,125 @ 1,818.00p
Value: £2,602,012

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NR

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