LONDON (ShareCast) - (ShareCast News) - Ahead of the UEFA European Football Championship that kicks off in June, Societe Generale highlighted a selection of stocks that could benefit from the tournament.
The matches, which will take place in France, are expected to attract more than 2.5m fans - around 1.5m foreign visitors - with an estimated total spend of €1bn.

In terms of revenues, total TV rights are estimated at €1bn, sponsorship at €400m, and ticketing and hospitality at €500m.

SocGen's selection includes stocks from various sectors such as hotels, transport, beverages, textiles, media and services.

The bank highlighted 11 "first team" players and 12 "substitutes".

Among the 11 were: bookie Paddy Power Betfair, construction and concession companies Vinci and Eiffage, brewers Carlsberg and Heineken, low-cost airlines EasyJet and Ryanair, Air France, broadcaster ITV, hotels group Accor and sportswear manufacturer Adidas.

Gaming company GVC Holdings, broadcasters TF1 and M6, bottler company Coca Cola Hellenic, and airport operator Aeroports de Paris were among the 12 substitutes.

Unsurprisingly, host nation France was SocGen's favourite to win the competition.

"The promising young footballers in the 2014 French world cup team have grown up and some are now key players in both in their clubs and in the national team (Pogba, Griezmann).

"There is a mix between young, emerging, extremely good players (Martial, Coman), and more experienced players recently coming back to the national team (Gignac, Diarra)."

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