Boohoo Group (BOO)

Sector:

Retailers

Index:

FTSE AIM 100

33.74p
   
  • Change Today:
      0.12p
  • 52 Week High: 50.08
  • 52 Week Low: 29.32
  • Currency: UK Pounds
  • Shares Issued: 1,268.68m
  • Volume: 1,144,684
  • Market Cap: £428.05m
  • RiskGrade: 206

Boohoo warns on profits, cites higher returns rates

By Michele Maatouk

Date: Thursday 16 Dec 2021

LONDON (ShareCast) - (Sharecast News) - Fast-fashion retailer Boohoo warned on full-year profits on Thursday as it pointed to higher returns in the UK and a weaker-than-expected performance in the US.
For the year ending 28 February 2022, the company now expects net sales growth to be 12% to 14%, down from previous guidance of 20% to 25%. Adjusted EBITDA margin for the year is expected to be 6% to 7%, down from previous guidance of 9% to 9.5% and implying adjusted EBITDA of between £117m and £139m.

"This is due to significantly higher returns rates impacting net sales growth and costs, with continued extended delivery times impacting international demand, consequently driving lower returns on marketing expenditure, and significant ongoing pandemic-related inbound freight cost inflation," it said.

In an update for the three months to 30 November, Boohoo said group total net sales rose 10% from the same period a year ago to £506.2m. UK net sales were up 32% at £320.3m, while the US saw a 14% decline to £104.6m. In rest of Europe, net sales fell 12% to £53.9m, while rest of world net sales dropped 21% to £27.4m.

The retailer highlighted "exceptional" demand in the UK, but said the international performance was impacted by significantly longer customer delivery times as a result of the pandemic, with all of its international sales currently fulfilled from the UK distribution network.

As far as Europe is concerned, Boohoo said that having seen strong signs of a recovery in September, revenue has declined in the latter months of the period amid increased consumer uncertainty.

Meanwhile, its performance in the US "has not seen the recovery previously anticipated" due to the continued impact of reduced air freight capacity on delivery times to customers.

Chief executive John Lyttle said: "The strong performance in our core UK market, across both our established and acquired brands, demonstrates the potential to capture and grow market share in key markets. In international markets, our proposition continues to be significantly impacted by ongoing service disruption due to the pandemic, which, in addition to increased recent consumer uncertainty, has weighed on our performance."

At 0900 GMT, the shares were down 14.5% at 117.85p.

Laura Hoy, equity analyst at Hargreaves Lansdown, said: "Boohoo's in a difficult position - it's made its name selling cheap clothes at the click of a button. That means the group either has to swallow inflation costs at the expense of margins, or risk losing some of its price-sensitive customers. Plus, many are put-off by longer than usual shipping waits, which the group has very little control over at the moment.

"All of its orders are fulfilled by its UK logistics network, which has been overwhelmed by pandemic-related shipping delays. The group's working on a new distribution center in the US, but it won't be online for at least another year. By then the Americans could have moved on to one of the group's many competitors.

"Management believes the issues are transient and we're inclined to agree - but the question on everyone's mind these days is what exactly 'transient' means. The supply chain bottle necks and cost inflation aren't going to last forever, but another year coping with this kind of disruption would be disastrous for the retail sector, Boohoo included."

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Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

Boohoo Group Market Data

Currency UK Pounds
Share Price 33.74p
Change Today 0.12p
% Change 0.36 %
52 Week High 50.08
52 Week Low 29.32
Volume 1,144,684
Shares Issued 1,268.68m
Market Cap £428.05m
RiskGrade 206

Boohoo Group Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
30.47% below the market average30.47% below the market average30.47% below the market average30.47% below the market average30.47% below the market average
10.53% above the sector average10.53% above the sector average10.53% above the sector average10.53% above the sector average10.53% above the sector average
Price Trend
41.97% below the market average41.97% below the market average41.97% below the market average41.97% below the market average41.97% below the market average
45% below the sector average45% below the sector average45% below the sector average45% below the sector average45% below the sector average
Income Not Available
Growth
85.11% below the market average85.11% below the market average85.11% below the market average85.11% below the market average85.11% below the market average
53.85% below the sector average53.85% below the sector average53.85% below the sector average53.85% below the sector average53.85% below the sector average

What The Brokers Say

Strong Buy 2
Buy 2
Neutral 5
Sell 7
Strong Sell 1
Total 17
neutral
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Boohoo Group Dividends

No dividends found

Trades for 25-Apr-2024

Time Volume / Share Price
12:54 1 @ 33.74p
12:47 1,621 @ 34.06p
12:47 2,400 @ 34.06p
12:29 2 @ 33.70p
12:17 20,000 @ 33.78p

Boohoo Group Key Personnel

CFO Stephen Morana
CEO John Lyttle

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