LONDON (ShareCast) - (ShareCast News) - Personal Group was looking to boost its new online benefits platform on Tuesday, appointing the experienced George Farrow to the post of commercial relationships director.
The AIM-traded company said the role of commercial relationships director was a new one, aimed at progressing the growth of the company's online benefits platform 'hapi'. Its board said the role would also support PG Mobile propositions and the current business development side of the group.

"We are delighted to be able to welcome George to the Personal Group family," said chief commercial officer David Walker.

"He brings with him a wealth of experience in the employee benefits sector, which will help the company to progress through the next stage of its evolution. His combined knowledge of the wider finance industry and reward space will help the group foster new, and support existing, commercial relationships going forward," he added.

Personal Group said that, prior to working in the employee benefits sector, Farrow spent more than 25 years in corporate banking in the UK and New York for NatWest and Lloyds TSB.

During his time at Lloyds, he established a new employee benefits service titled Bringme, before managing its sale to Asperity in 2007.

In 2009, Farow joined Asperity's board - now known as Reward Gateway - initially as client services director, and then becoming chief operationg officer.

"I am excited to be at a company with such great potential and I look forward to playing my part in making Personal Group the go-to benefits provider," Farrow said, commenting on his appointment.

"The company is at the forefront of employee services, centred around its new hapi platform, alongside the recent acquisitions of Lets Connect and PG Mobile. No other provider in the market can offer the multi-faceted proposition that Personal Group does."

Shares in Personal Group Holdings were last down 0.09%, at 582p.

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