XLMedia (XLM)

Sector:

Media

Index:

FTSE AIM All-Share

 12.50p
   
  • Change Today:
      0.000p
  • 52 Week High: 14.75
  • 52 Week Low: 6.24
  • Currency: UK Pounds
  • Shares Issued: 259.90m
  • Volume: 1,142,587
  • Market Cap: £32.49m

XLMedia performs well, works to recover casino assets

By Josh White

Date: Tuesday 26 Jan 2021

LONDON (ShareCast) - (Sharecast News) - Global digital performance publisher XLMedia updated the market on its trading for 2020 on Tuesday, reporting that for the full year, it was expecting to deliver revenue of about $54.5m (£39.85m), up from $27.7m year-on-year.
The AIM-traded firm said adjusted EBITDA would come in at around $11.5m for the year ended 31 December, rising from $5.1m.

As it had detailed in its first half results in September, the company said it was pursuing a multi-track approach to recovering its casino vertical, where a number of sites were penalised by Google in early 2020.

That process was being carried out in conjunction with a "fundamental rationalisation" of the asset portfolio, significantly reducing the overall number of sites and upgrading the quality of those remaining, with a concentration on highly-engaging content and enhanced functionality to drive increased traffic and build consumer loyalty.

"The approach to recovering the casino vertical is an orderly combination of submitting to Google for reconsideration certain sites which have been rebuilt in-house or in conjunction with a partner; developing some entirely new sites, where this is the better strategic option; de-indexing sites which are immaterial and may have a negative impact on the authority of the premium websites; and disposing of sites which no longer fit with the direction of the business," the board explained in its statement.

"We have now completed the core development work on all the rebuilt sites we will take forward and have commenced the submission process to Google for reconsideration."

To date, the firm said it had been successful in having the penalty removed for three of the 10 sites it was looking to recover, being Casino.pt, Casino.gr and CasinoKiwi.co.nz.

"Learnings from both successes and initial rejections are being applied to the ongoing refinement of the remaining sites and we will resubmit those sites in due course."

XLMedia said it would provide a further update on the casino recovery process with its Financial Results for the year ended 31 December, on 13 April.

At 1132 GMT, shares in XLMedia were down 6.76% at 33.1p.

Email this article to a friend

or share it with one of these popular networks:


Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

 

XLMedia Market Data

Currency UK Pounds
Share Price 12.50p
Change Today 0.000p
% Change 0.00 %
52 Week High 14.75
52 Week Low 6.24
Volume 1,142,587
Shares Issued 259.90m
Market Cap £32.49m

XLMedia Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
59.39% above the market average59.39% above the market average59.39% above the market average59.39% above the market average59.39% above the market average
54.55% above the sector average54.55% above the sector average54.55% above the sector average54.55% above the sector average54.55% above the sector average
Price Trend
5.94% below the market average5.94% below the market average5.94% below the market average5.94% below the market average5.94% below the market average
19.15% above the sector average19.15% above the sector average19.15% above the sector average19.15% above the sector average19.15% above the sector average
Income Not Available
Growth
55.21% above the market average55.21% above the market average55.21% above the market average55.21% above the market average55.21% above the market average
45.45% above the sector average45.45% above the sector average45.45% above the sector average45.45% above the sector average45.45% above the sector average

What The Brokers Say

Strong Buy 1
Buy 0
Neutral 0
Sell 0
Strong Sell 0
Total 1
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

XLMedia Dividends

  Latest Previous
  Interim Final
Ex-Div 03-Oct-19 04-Apr-19
Paid 01-Nov-19 03-May-19
Amount 3.16¢ 4.02¢

Trades for 28-Mar-2024

Time Volume / Share Price
16:39 50,000 @ 12.50p
16:39 50,000 @ 12.50p
16:35 30,000 @ 12.50p
16:35 30,000 @ 12.50p
16:05 4,627 @ 12.28p

XLMedia Key Personnel

CEO David King

Top of Page