LONDON (ShareCast) - (Sharecast News) - Advertising technology specialist Taptica has raised expectations for full-year profits as the sales momentum of last year carried over into 2018.
Taptica said that both its performance-based marketing and brand advertising revenue streams had continued to grow following the company's efforts to expand its top-tier client base and increase its business with existing household-name clients.

The firm said its international offices, primarily those in the Asia-Pacific region, made an "increasing contribution" to revenue and that its close work with the Tremor Video DSP team to implement operational and cost efficiencies had been able to achieve further improvements in gross margin in that unit.

Taptica said it now expects revenue growth would be "in line with market expectations" and that adjusted EBITDA for its current trading year to be "moderately ahead of market expectations", after "moderately higher-than-expected" EBITDA margin.

As of 0910 BST, Taptica shares had shot up 17.24% to 325.35p.

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