LONDON (ShareCast) - (Sharecast News) - Audio visual distributor Midwich Group announced on Friday that it would be ending the distribution of Music Tribe products by its North American business, Starin Marketing.
The AIM-traded firm said Starin and Music Tribe had decided to transition Starin's current US distribution and channel management to a Music Tribe-owned distribution model.

It said the current structure of channel partner-reseller service, rep management and product delivery would be transitioned to Music Tribe, to merge into its existing warranty and service support operation in Nevada.

As part of the transition, which was expected to complete by the end of the year, Starin would migrate selected process and a small number of team members to Music Tribe, together with the return of unsold Music Tribe inventory.

"Following more than 10 years of successful collaboration between Music Tribe and Starin, we are committed to a smooth and efficient transition over the next few months," said Starin president Bobby Swartz.

"This development will allow Starin to fully focus on higher margin, value added AV products and distribution, supporting its customers with technical expertise, extensive product knowledge and strong customer service.

"Starin continues to invest in and grow its unified communications practice both domestically and globally via the Midwich Group."

At 1120 BST, shares in Midwich Group were up 2.35% at 349p.

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