LONDON (ShareCast) - (ShareCast News) - Immedia announced its latest DreamStream X content platform on Wednesday, which it said offers brand-owned interactive entertainment channels to global fan bases via mobile and web.
The AIM-traded firm said functionality would include high quality music streaming, interactive video content, purchasing and live information streams.

While Immedia continued to build and develop its brand-owned music and entertainment channels to in-store environments, it said the launch of DreamStream X presented a platform for brands to become "de facto media owners" in the digital entertainment space.

The platform extends brand communications to relevant 'out of store' audiences using digital channels and mobile devices.

Immedia said it could also provide premium live content and interactive communications to employees "wherever they are".

DreamStream X also encouraged users to create and post user-generated content via its in-bound management system, including text, audio and video.

"DreamStream X provides a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive communications," said Immedia CEO Bruno Brookes.

"The new platform provides brands the opportunity to take owned media channels and to convert them into entertainment and engagement channels that can deliver increased commercial return our expansion into video and animation has broadened Immedia's offer to excite the end-user experience across our four pillars in consumer, sport, education and workforce."

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