Media
By Iain Gilbert
Date: Friday 26 Apr 2019
LONDON (ShareCast) - (Sharecast News) - Digital advertising and marketing outfit S4 Capital announced two acquisitions on Friday, expanding the capabilities of its creative digital content production company and its programmatic consultancy.
S4's content subsidiary MediaMonks purchased Amsterdam-based food and liquids film studio Caramel Pictures for an undisclosed cash sum, broadening its content studio's capabilities,
Caramel's brand clients include the likes of Heineken, KFC, KitKat, Lays, Magnum, and Senseo. It also works with FMCG companies such as Coca-Cola, Danone, Nestlé and Unilever.
MightyHive, the company's programmatic consultancy, combined with ProgMedia, a São Paulo-based consultancy founded two years ago by ex-Google employees, Bruno Rebouças and Natalia Fernandes.
ProgMedia, which S4 snapped up in a half cash, half share deal, will become MightyHive's base in Latin America.
Executive chairman Martin Sorrell, the former chief executive of WPP, said: "Client interest in our purely digital, first-party data, always-on 24/7 programmatic model is frenetic.
"These two further strategic moves in the premium quality, digital content area and programmatic in Latam deepen and broaden that powerfully attractive offer."
At 1030 BST, S4 shares were up 2.21% at 138.49p.
Email this article to a friend
or share it with one of these popular networks:
Currency | UK Pounds |
Share Price | 50.50p |
Change Today | 0.66p |
% Change | 1.32 % |
52 Week High | 146.20 |
52 Week Low | 36.94 |
Volume | 1,280,007 |
Shares Issued | 577.49m |
Market Cap | £291.63m |
Value |
---|
Price Trend |
---|
Income |
---|
Growth |
---|
No dividends found |
Time | Volume / Share Price |
16:42 | 55,535 @ 50.58p |
16:35 | 371,703 @ 50.50p |
16:35 | 1,061 @ 50.50p |
16:35 | 1,061 @ 50.50p |
16:35 | 1,075 @ 50.50p |
You are here: research