S4 Capital\'s MediaMonks merges with influencer marketing company IMA
By Michele Maatouk
Date: Monday 12 Aug 2019
(Sharecast News) - Martin Sorrell\'s S4 Capital said on Monday that its digital content arm, MediaMonks, has merged with Amsterdam-based influencer marketing company, IMA.
S4 Capital said the merger further strengthens MediaMonks\' digital marketing expertise and ability to reach new customers, with engaging content across the full range of digital channels.
IMA is the first and largest full-service influencer marketing agency in Europe. The business helps leading international brands, including Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com activate the appropriate audience through tailored campaigns.
S4 Capital said its network of 40,000 influencers reaches billions of consumers worldwide, divided over a number of different geographies and industries, including fashion, retail, consumer electronics, automotive, travel, beauty and lifestyle.
Executive chairman Sorrell said: \"This merger is yet another example of our focus on top line growth. Influencer marketing is an important sub-set of the digital content marketing industry and is predicted to double in size over the next three years.\"
At 0930 BST, the shares were up 2.5% at 146p.
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