Amazon appeals European data misuse mega-fine
By Josh White
Date: Friday 15 Oct 2021
(Sharecast News) - Amazon appealed a record fine handed down to the online commerce giant by the European privacy watchdog on Friday, after it was found to have broken data protection rules.
According to City AM, the American technology behemoth filed the appeal to the €746m fine at the Luxembourg Administrative Tribunal.
It was handed the charge for the way it collects and uses the personal data of its customers, which the European Union said violated the wide-ranging General Data Protection Regulation (GDPR).
Amazon claimed that it collected the data to improve its customer experience, adding that it had clear internal rules about how its employees and workers could use the data.
The fine was issued in June, on the same day that the UK's Competition and Markets Authority launched a probe into the way Amazon uses customer data, and the methods by which products appeared in search results.
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