Character FY revenues down 20pc as Trump tariffs weigh
By Iain Gilbert
Date: Wednesday 01 Oct 2025
(Sharecast News) - Toy company Character Group said on Wednesday that Donald Trump's tariffs on imports into the US had resulted in a roughly 20% decline in full-year revenues.
Character, which previously withdrew its market guidance, now expects audited adjusted pre-tax profits for the year ended 31 August to be at least £1.0m.
Looking ahead, Character said the indications in the lead up to the all-important Christmas trading period were positive, with the AIM-listed group's ranges selling well.
"With a strong product portfolio, backed by a resilient balance sheet and continuing good cash position, the board looks to the year ahead with optimism, and expects the adjusted profit forecast to increase when compared to the year ended August 2025," said Character.
As of 1015 BST, Character shares were down 5.52% at 270.20p.
Reporting by Iain Gilbert at Sharecast.com
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