OptiBiotix appoints Poland distributor for 'GoFigure' products
By Josh White
Date: Wednesday 22 May 2019
(Sharecast News) - Life sciences company OptiBiotix Health has appointed Extensor as the exclusive distributor of its own label 'GoFigure' consumer weight management products in Poland, it announced on Wednesday.
The AIM-traded firm said the agreement granted Extensor the exclusive rights to import, market and distribute the GoFigure range of meal replacements, flapjacks and mueslis containing its 'SlimBiome' technology within the Polish market.
It said the agreement was accompanied by an initial modest five figure order, and registration of gofigure.pl for online promotion of the products within the market.
OptiBiotix described Extensor as a well-known Polish brand that was established almost two decades ago for the creation and promotion of products with the "highest quality and safety levels" in the health and wellness sector.
The company worked with world leaders in the whey protein industry, and in 2002 it introduced high-protein supplements to the Polish market.
Extensor had an "extensive" distribution network across Poland, and was sold through multiple online channels, wholesalers, and retail outlets across shops in the country.
The agreement was a strategic step to take OptiBiotix's own label GoFigure products to international markets, the board said, explaining that it would build brand recognition, enhance brand value, and create further demand for SlimBiome.
"We are pleased to announce this exclusive distribution deal for the commercialisation of our GoFigure products in the Polish market," said sales and marketing director Christina Wood.
"This is part of a commercial strategy of working across multiple levels of the value chain (manufacturer, formulator and distributor) for the supply of white label and own label branded products."
Wood said it was the first step in taking OptiBiotix's own label GoFigure products to international markets.
"This increases brand recognition and value in addition to creating a demand for SlimBiome, the functional ingredient within GoFigure products.
"This means we are able to derive revenue from both the sale of our own brand GoFigure products and SlimBiome."
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