Mirada's shares soar following Netflix integration
By Duncan Ferris
Date: Wednesday 17 Jul 2019
(Sharecast News) - Mirada's shares leapt on Wednesday after it confirmed the integration of streaming giant Netflix within its Iris multiscreen product.
Following the agreement with Netflix, Mirada customers will now be able to provide their subscribers with access to the streaming service on set-top boxes directly from their Iris pay TV platform, with izzi Telecom, Mirada's largest customer in Mexico, becoming the first operator to take advantage of the integration.
The AIM traded company said its operators will benefit from attracting more subscribers to their pay TV service by facilitating access to popular third-party content from Netflix, while also enjoying the advantages of subscribers spending more time engaged within their pay TV platform.
Other third-party content provider integrations that Mirada currently offers to their customers include Fox Play and HBO Go.
José-Luis Vázquez, chief executive of Mirada, said: "We are thrilled to announce the integration with Netflix as we know that it will help our clients, the operators, to delight their existing customers and attract new customers by transforming their pay TV offering into a fuller entertainment hub for their users."
Mirada's shares were up 38.95% at 1.32p at 0947 BST.
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