Campari in exclusive talks to buy French 'Rhum Agricole' brands
By Michele Maatouk
Date: Monday 22 Jul 2019
(Sharecast News) - Italian drinks company Davide Campari-Milano has entered into exclusive negotiations to buy France's Rhumantilles SAS from Compagnie Financiere Chevrillon and a group of minority shareholders.
Rhumantilles owns 96.5% of Martinique-based 'Rhum Agricole' producer Bellonnie & Bourdillon Successeurs. BBS owns Trois Rivieres and Maison La Mauny, "stragic brands with a strong presence in France and potential for international growth". It also owns Duquesne, which is a brand designed for the local market.
Campari said Rhumantilles' net sales value was €24.1m last year.
The deal includes the brands, the land holdings, the related distilleries and visitor centres as well as a high-quality aged rum inventory.
"With this contemplated acquisition Campari Group will have an opportunity to add prestigious Rhum Agricole brands to its offering and enhance its exposure to rum, a premiumising category currently at the heart of the mixology trend and growing cocktail culture," the company said.
"Moreover, France is poised to become one of the group's strategic markets and with this acquisition Campari Group has the opportunity to add significant critical mass in this market."
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