Sure Ventures' VividQ enters hologram collaboration with Arm
By Josh White
Date: Thursday 17 Sep 2020
(Sharecast News) - Software and technology venture capital fund Sure Ventures updated the market on its investment in 3D holography-focussed company VividQ on Thursday, in which the company holds directly and indirectly as part of the investment portfolio of Sure Valley Ventures Fund (SVV).
The AIM-traded firm said that VividQ was entering a collaboration with chip designer Arm to further enable the integration of holographic display into augmented reality (AR) wearables, and to make VividQ's software compatible with mobile devices with Arm's 'Mali' graphics processing units (GPUs).
It said holographic display would enable realistic depth perception; considered to be one of the major opportunities for advancement in consumer AR.
The natural depth of field in AR could be achieved with computer-generated holography (CGH) powered by VividQ software, which is the method of creating holograms digitally.
Each hologram is encoded with all the necessary information required to display a three-dimensional scene, with depth, to the viewer.
Sure Ventures has made a €7m commitment to SVV, representing an interest of 25.9% across the SVV investment portfolio, with SVV also making a direct investment of £0.5m in VividQ in April 2019.
"This is excellent news for VividQ, Sure Valley Ventures and Sure Ventures shareholders," said director Gareth Burchell.
"Our direct investment of £0.5m and the exposure we hold through Sure Ventures makes VividQ our largest holding.
"Arm [is] a major global player and this further endorses VividQs technology and acts as excellent validation of our view of holography and its place in the future of AR technology."
At 0924 BST, shares in Sure Ventures were up 5.5% at 99.7p.
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