Ascential buys content optimisation business OneSpace
By Michele Maatouk
Date: Monday 13 Sep 2021
(Sharecast News) - Specialist information and analytics company Ascential said on Monday that it has bought OneSpace, a content optimisation business serving brands trading on eCommerce marketplaces, for an undisclosed sum.
Underpinned by its SaaS model, OneSpace manages product specific content catalogues, enables the creation of original material and customises content in order to drive higher sales across multiple products and marketplaces.
The company serves, on a subscription basis, more than 60 consumer packaged goods (CPG) customers in the US market.
Ascential chief executive Duncan Painter said: "OneSpace's expertise in content management, optimisation and distribution complements the leading execution capabilities we already possess within Digital Commerce.
"In particular, its content optimisation product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our Digital Commerce business overall offers a route to further accelerate OneSpace's growth."
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