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Aldi sales rise in December amid group's 'best Christmas ever'

By Iain Gilbert

Date: Monday 10 Jan 2022

Aldi sales rise in December amid group's 'best Christmas ever'

(Sharecast News) - Discount supermarket Aldi said on Monday that it had witnessed its "best Christmas ever" as December sales rose 0.4% across the UK when compared to 2020, when sales across grocery stores were buoyed by lockdown measures and the closure of hospitality firms.
Aldi UK and Ireland also highlighted that December sales were up 8.1% against 2019 - before the Covid-19 pandemic impacted seasonal trading.

The German firm pointed to its premium "Specially Selected" range, which recorded its highest-ever sales during the period, as driving much of the growth and also acknowledged strong demand for beers, wines, and spirits in the holiday period.

Chief executive Giles Hurley said: "There's no doubt that 2021 was a long and difficult year for lots of people, but our amazing colleagues stopped at nothing as they came together to deliver the Christmas that our customers deserved.

"As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers."

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