InterContinental Hotels signs strategic alliance with Spain's Iberostar
By Michele Maatouk
Date: Monday 21 Nov 2022
(Sharecast News) - InterContinental Hotels said on Monday that it has signed a long-term strategic alliance with Spain's Iberostar for resort and all-inclusive hotels in the Caribbean, Americas, Southern Europe and North Africa.
Through the alliance, up to 70 hotels - 24,300 rooms - will be added to IHG's system under the Iberostar Beachfront Resorts brand, which will become the 18th brand for IHG.
IHG said this will boost its global system size by up to 3%. The first properties set to join the IHG system this December will give IHG guests increased choice in locations including Mexico, the Dominican Republic, Jamaica, Brazil and the Canary Islands.
Further properties in Spain and other popular resort destinations in Southern Europe and North Africa are expected to join IHG's system over the course of 2023 and 2024.
Keith Barr, chief executive of IHG Hotels & Resorts, said: "As we continue to expand the footprint of our world‑famous brands, we are always looking at exciting, sustainable growth opportunities in areas that can further enhance our offer for guests and owners. Guests have told us of their wish for increased choice of resort and all-inclusive destinations within our brand portfolio.
"We are delighted to address that by working with such a well-respected, experienced and like-minded partner as Iberostar, and to see more amazing hotels join our system that continues IHG's growth in so many of the world's most attractive markets and destinations.
"Iberostar has successfully developed a leading presence in beachfront and all-inclusive properties in the Caribbean, Americas, Southern Europe and North Africa over many decades, and we are excited about the opportunities to further grow the brand's footprint together."
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