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WPP buys Goat marketing agency

By Frank Prenesti

Date: Wednesday 22 Mar 2023

(Sharecast News) - WPP on Wednesday said it had bought influencer marketing agency Goat for an undisclosed sum.

Founded in 2015, Goat specialises in data-led end-to-end influencer marketing campaigns and has worked with Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader, WPP said on Wednesday.

Reporting by Frank Prenesti for


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