LBG Media delivers revenue, profit in line with forecasts
By Josh White
Date: Wednesday 22 Oct 2025
(Sharecast News) - LBG Media said in an update on Wednesday that it delivered full-year revenue and profit in line with expectations, with double-digit top-line growth and continued progress in the US market, underlining the strength of its diversified social entertainment model.
Revenue for the year ended 30 September rose 10% at constant currency to £92.2m, compared with £86.2m in the prior year.
Adjusted EBITDA increased 2% to £25m.
The AIM-traded group reported strong cash generation, with net cash of £30.1m at the year-end, up from £27.2m a year earlier, despite a $5.5m earnout payment related to the acquisition of Betches.
Cash conversion stood at 90%.
"LBG Media performed strongly in the 2025 financial year, in line with expectations - with double digit revenue growth and strong cash generation," said chief executive Solly Solomou.
"This performance reflects our diversified revenue streams and demand from global blue-chip brands for our content, particularly in the US.
"LBG Media is the UK's fifth largest social and digital business.
"Our leading social entertainment brand for young adults reaches 70% of the UK's gen Z population.
"LBG Media's diversified model, progress in the US, healthy pipeline and audience engagement support the board's confidence of further progress in 2026."
Direct revenues, comprising branded content and campaigns for advertisers, increased 13% year on year, with double-digit growth in both the US and the UK.
The UK business grew against a tough prior-year comparator, when the men's football European Championships contributed about £3.5m to revenue.
Indirect revenue, which includes advertising revenue shared with social and programmatic partners, rose 2%.
Strong performance across social platforms offset a decline in website income, which fell after a 77% increase the prior year amid weaker referral traffic.
LBG Media said it hjad strengthened its teams and structure to support a recovery in the web segment.
The company said its healthy US and UK pipelines, expanding international partnerships, and strong engagement among young audiences positioned it well for further growth in 2026.
At 1048 BST, shares in LBG Media were down 2.56% at 95p.
Reporting by Josh White for Sharecast.com.
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