Persimmon shakes off consumer uncertainty to confirm full-year outlook
By Abigail Townsend
Date: Thursday 13 Nov 2025
(Sharecast News) - Housebuilder Persimmon reiterated is full-year outlook on Thursday, despite "challenging" market conditions, after a jump in sales and prices.
Updating on trading since 1 July, the blue chip said it had seen some softening in the market since the summer, with uncertainty around the autumn Budget weighing on consumer confidence.
However, despite that Persimmon's current forward sales position increased 15% during the period, to £2.09bn.
The sales rate also rose, to 0.76 net private sales per outlet per week, up 9% on 2024, while the average selling price was around £295,150, a 1.5% rise.
Dean Finch, chief executive, said: "Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets and robust pricing.
"We remain on track to deliver our 2025 performance, in line with market expectations.
"While we are mindful of the current macroeconomic environment and the short-term challenges facing our industry, we are confident in the underlying strength of the market over the medium-term."
Persimmon will update on full-year trading on 13 January 2026.
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