Published on 18th February 2013
ITV rose on continuing speculation that the group is close to a takeover. The stock has been the subject of market chatter to that effect on a number of occasions in recent times. With rather more substance, ITV’s family net advertising revenues (NAR) could rise by between 8% and 14% in March according to industry forecasts, Bank of America Merrill Lynch pointed out today, well ahead of the 6% gain seen in February. For that reason the broker has raised its price target on ITV to 125p from 117p before.