Teams with Aura
Interactive advertising agency
The Aura Group said Wednesday that it will provide search giant Google its MovieConnect technology, which discovers the location of Web surfers and puts local theater listings inside movie banner advertisements. Google’s rich media advertising division Double-click will license the technology and offer it as an advertising feature for its clients. MovieConnect technology also works with mobile applications, Facebook and Twitter. Clicking through allows people to buy tickets immediately. Aura is based in Fullerton.
— Bloomberg News
Rambus
Trial delay asked
Hynix Semiconductor, Micron Technology and Nanya Technology asked a federal judge in San Jose to delay a patent-infringement trial scheduled for May 2 over claims brought by Rambus. Jared Bobrow, a lawyer representing the memory-chip makers, said in a letter Wednesday to U.S. District Judge Ronald M. Whyte that the trial should be taken “off calendar” or postponed while the companies await decisions in related cases before the U.S. Court of Appeals for the Federal Circuit in Washington. Rambus, the Los Altos-based designer of high-speed computer-memory chips, has sued companies that refused to license its patents.
— Bloomberg News
Apple
Levi’s lures exec
Jeans maker Levi Strauss said Wednesday that it has lured away one of Apple’s top advertising executives to become the chief marketing officer of the Levi’s brand. Rebecca Van Dyck joins San Francisco-based Levi Strauss after spending the past four years as Apple’s senior director of worldwide advertising. While working at Cupertino-based Apple Van Dyck helped craft the marketing campaigns that turned the company’s iPhone and iPad into hot-selling gadgets that have transformed the mobile computing market. In her new job, Van Dyck will be promoting a well-known brand that has lost some of its luster during the past decade while rival jeans makers introduced trendier designs. Levi Strauss has been making a comeback recently; its sales last year increased 7 percent to $4.4 billion.
— Associated Press
