Frasers Group started as a small store in Maidenhead and from there, grew to become a global powerhouse. We aspire to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. We are now a collection of the world’s most iconic brands including Sports Direct, House of Fraser, Frasers, FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.