Saga (SAGA)

Sector:

Tourism and Leisure Services

Index:

FTSE Small Cap

540.00p
   
  • Change Today:
      20.00p
  • 52 Week High: 542.00
  • 52 Week Low: 117.60
  • Currency: UK Pounds
  • Shares Issued: 144.86m
  • Volume: 254,850
  • Market Cap: £782.22m
  • RiskGrade: 387
  • Beta: 0.53

Saga Overview

Saga specialises in the needs of the over 50s, offering a range of products and services such as insurance, holidays, personal finance and a magazine. Headquartered in Folkestone, Kent, the company is known for its package tours and cruise holiday products and also provides financial planning, equity release, care funding advice, credit cards, retirement products and life insurance services.

1 Day Chart

1 Day Chart

6 Month Chart

6 Month Chart
Barclays logo

Digital Look Charts Sponsored by Barclays Stockbrokers

Financials

Latest F'cast
Div Yield 0.0% 0.0%
Div Cover n/a n/a
Op Mrgn -35.8% 13.8%
ROCE n/a  
Latest F'cast
P/E 22.4 18.5
PEG n/a 0.9
Pr/Revenue 1.3 1.1
Pr/Book 13.1  
Latest F'cast
Revenue 4.2% 16.9%
PBT n/a n/a
EPS -22.7% 31.2%
DPS n/a n/a

Saga Fundamentals

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jan-21 337.60 (61.20) 13.20p 18.7 n/a -99% n/a 0.0%
31-Jan-22 377.20 (23.50) 11.10p 25.7 n/a -16% n/a 0.0%
31-Jan-23 663.70 (272.70) 12.90p 14.4 0.9 +16% n/a 0.0%
31-Jan-24 564.60 (123.80) 30.00p 4.6 0.0 +133% n/a 0.0%
31-Jan-25 588.30 (160.20) 23.20p 5.3 n/a -23% n/a 0.0%

a. Based on UK GAAP presentation of accounts - includes discontinued activities

Saga Forecasts

Year Ending Revenue (£m) Pre-tax (£m) EPS P/E PEG EPS Grth. Div Yield
31-Jan-26 687.70 95.00 30.45p 17.1 0.5 +31% n/a 0.0%
31-Jan-27 676.20 100.00 32.61p 15.9 2.2 +7% n/a 0.0%
31-Jan-28 702.40 109.00 44.53p 11.7 0.3 +36% n/a 0.0%

Copyright © 2026 FactSet Research Systems Inc. All rights reserved.

Saga Company Announcements

Trading Update 29-Jan-2026 07:00 RNS
Saga and Ageas Insurance partnership goes live 16-Dec-2025 07:00 RNS
Holding(s) in Company 30-Sep-2025 14:40 RNS

Saga ShareCast News

Saga lifts FY profit outlook amid strong travel ... 29-Jan-2026 ShareCast
Saga and Ageas insurance partnership goes live 16-Dec-2025 ShareCast
Director dealings: Saga chairman raises stake 29-Sep-2025 ShareCast

Saga Top Newspaper Links

AA to show growth after split with Saga 22-Sep-2014 The Herald
Over-50s group Saga snaps up Destinology to wide... 14-Aug-2014 Daily Mail

Latest Saga Director Deals

No deals were found in the last 28 days.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

Note 3: Above ratios are on a 'per annum' basis, adjusted for corporate actions and based on the fundamentals of the primary listed security.

Note 4: Under IFRS, all figures are based on 'Continuing' operations unless otherwise stated.

Note 5: In the case of dual listed securities, broker recommendations and forecasts relate to the primary listing.

Note 6: Forecast figures based on normalised accounts.

 

Saga Market Data

Currency UK Pounds
Share Price 540.00p
Change Today 20.00p
% Change 3.85 %
52 Week High 542.00
52 Week Low 117.60
Volume 254,850
Shares Issued 144.86m
Market Cap £782.22m
Beta 0.53
RiskGrade 387

Saga Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
24.04% above the market average24.04% above the market average24.04% above the market average24.04% above the market average24.04% above the market average
8.33% above the sector average8.33% above the sector average8.33% above the sector average8.33% above the sector average8.33% above the sector average
Price Trend
90.78% above the market average90.78% above the market average90.78% above the market average90.78% above the market average90.78% above the market average
92.00% above the sector average92.00% above the sector average92.00% above the sector average92.00% above the sector average92.00% above the sector average
Income Not Available
Growth
15.85% above the market average15.85% above the market average15.85% above the market average15.85% above the market average15.85% above the market average
50% below the sector average50% below the sector average50% below the sector average50% below the sector average50% below the sector average

What The Brokers Say

Strong Buy 1
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 3
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Saga Dividends

  Latest Previous
  Interim Final
Ex-Div 10-Oct-19 16-May-19
Paid 22-Nov-19 28-Jun-19
Amount 1.30p 1.00p

Trades for 02-Feb-2026

Time Volume / Share Price
10:23 233 @ 540.51p
10:23 7 @ 539.00p
10:22 28 @ 542.00p
10:22 7 @ 542.00p
10:22 7 @ 542.00p

Saga Key Personnel

CFO Mark Watkins

Top of Page