Mirriad is a global video advertising company and is engaged in the development of native in-video advertising (NIVA). Mirriad’s proprietary technology platform is capable of inserting branded products and signage into existing video content with ease as a new means of advertising. NIVA offers contextual authenticity and integrity delivered as ad units, enabling brands and advertisers to plan and run multi-title campaigns across all three screens – on air, online, on mobile. The technology allows for brand integration to be an affordable, scalable ad unit running in multiple pieces of content.