AO World (AO.)

Sector:

Retailers

Index:

FTSE 250

103.60p
   
  • Change Today:
    -2.40p
  • 52 Week High: 110.20p
  • 52 Week Low: 83.40p
  • Currency: UK Pounds
  • Shares Issued: 577.10m
  • Volume: 62,843
  • Market Cap: £597.87m
  • RiskGrade: 268

Broker Views

Show broker recommendations:
Show broker actions:
Date Broker name New Price Old price target New price target Broker change
15-Sep-25 Peel Hunt Limited Buy 95.10p - 137.00p Reiteration
04-Aug-25 Deutsche Hold 90.50p 135.00p 105.00p DownGrade
27-Jun-24 Jefferies Buy 110.40p 125.00p 150.00p Reiteration
27-Jun-24 Deutsche Buy 110.40p - 120.00p Reiteration
17-Apr-24 Canaccord Genuity Sell 103.80p 52.00p 75.00p Reiteration
10-Apr-24 Shore Capital Buy 107.00p - - Upgrade
28-Mar-24 Shore Capital Hold 100.80p - - Reiteration
15-Feb-24 Shore Capital Hold 88.20p - - Reiteration
21-Nov-23 Shore Capital Sell 81.65p - - Reiteration
11-Sep-23 Shore Capital Sell 92.05p - - Reiteration
22-Jun-23 Shore Capital Hold 89.35p - - Reiteration
13-Jun-23 Jefferies Buy 77.60p - 90.00p Reiteration
06-Jun-23 Shore Capital Buy 70.30p - - Reiteration
05-Apr-23 Canaccord Genuity Sell 62.30p 51.00p 52.00p Reiteration
28-Feb-23 Jefferies Buy 70.40p - 85.00p Reiteration
28-Feb-23 Peel Hunt Limited Hold 70.40p - 80.00p Reiteration
22-Nov-22 Shore Capital Not Rated 61.15p - - Reiteration
18-Aug-22 Shore Capital Not Rated 42.16p - - Reiteration
18-Aug-22 Jefferies Buy 42.16p 45.00p 65.00p Upgrade
06-Jul-22 Shore Capital Not Rated 43.00p - - Reiteration
04-Jul-22 JP Morgan Cazenove Underweight 55.65p 59.00p 59.00p Reiteration
09-Jun-22 Shore Capital Not Rated 71.10p - - Reiteration
03-May-22 JP Morgan Cazenove Underweight 71.50p 105.00p 63.00p DownGrade
29-Apr-22 Shore Capital Under review 76.00p - - Under review
27-Jan-22 Shore Capital Under review 107.00p - - Under review
24-Nov-21 JP Morgan Cazenove Neutral 107.60p 170.00p 125.00p Reiteration
23-Nov-21 Shore Capital Under review 106.20p - - Under review
18-Oct-21 JP Morgan Cazenove Neutral 148.20p 218.00p 170.00p Reiteration
12-Jul-21 Jefferies Buy 231.80p - 400.00p Upgrade
01-Jul-21 Shore Capital Under review 242.80p - - Under review
05-Feb-21 JP Morgan Cazenove Neutral 335.00p 225.00p 265.00p Reiteration
19-Jan-21 Shore Capital Hold 361.50p - - Reiteration
15-Oct-20 Shore Capital Hold 302.50p - - Reiteration
14-May-20 JP Morgan Cazenove Neutral 91.00p 93.00p 100.00p Reiteration
12-May-20 Shore Capital Buy 90.50p - - Reiteration
01-May-20 Shore Capital Buy 64.00p - - Upgrade
04-Jun-19 Numis Buy 100.00p - 200.00p Reiteration
04-Apr-19 Numis Buy 91.50p 200.00p 200.00p Reiteration
04-Apr-19 Peel Hunt Limited Hold 91.50p 135.00p 105.00p Reiteration
28-Feb-19 Shore Capital Sell 100.80p - - Reiteration
09-Nov-18 Numis Buy 119.80p - 250.00p Reiteration
05-Jun-18 Numis Buy 162.00p 250.00p 250.00p Reiteration
21-Nov-17 JP Morgan Cazenove Neutral 112.75p 140.00p 125.00p Reiteration
21-Jul-17 Numis Securities Buy 120.00p - 225.00p Reiteration
08-Jun-17 Jefferies Hold 129.00p 192.00p 140.00p DownGrade
06-Jun-17 Shore Capital Sell 129.50p - - Reiteration
31-Mar-17 Numis Securities Buy 135.00p - 225.00p Reiteration
23-Feb-17 Shore Capital Hold 150.00p - 149.00p Reiteration
21-Feb-17 Morgan Stanley Underweight 152.50p 170.00p 135.00p DownGrade
12-Jan-17 Numis Buy 162.30p - 250.00p Reiteration

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

Note 3: Consensus broker estimates sourced from FactSet Research Systems Inc., who calculate consensus using only those estimates changed or actively validated within the last 75 days.

 

AO World Market Data

Currency UK Pounds
Share Price 103.60p
Change Today -2.40p
% Change -2.26 %
52 Week High 110.20p
52 Week Low 83.40p
Volume 62,843
Shares Issued 577.10m
Market Cap £597.87m
RiskGrade 268

AO World Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
42.09% below the market average42.09% below the market average42.09% below the market average42.09% below the market average42.09% below the market average
65.71% below the sector average65.71% below the sector average65.71% below the sector average65.71% below the sector average65.71% below the sector average
Price Trend
37.86% below the market average37.86% below the market average37.86% below the market average37.86% below the market average37.86% below the market average
44.44% below the sector average44.44% below the sector average44.44% below the sector average44.44% below the sector average44.44% below the sector average
Income Not Available
Growth
17.43% above the market average17.43% above the market average17.43% above the market average17.43% above the market average17.43% above the market average
50.00% above the sector average50.00% above the sector average50.00% above the sector average50.00% above the sector average50.00% above the sector average

What The Brokers Say

Strong Buy 3
Buy 1
Neutral 2
Sell 0
Strong Sell 0
Total 6
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

AO World Dividends

No dividends found

Trades for 04-Nov-2025

Time Volume / Share Price
11:00 2 @ 103.60p
10:58 2 @ 103.20p
10:55 26 @ 103.80p
10:45 78 @ 103.80p
10:45 119 @ 103.60p

AO World Key Personnel

CEO John Roberts

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